"We cannot rely on reviews in Screen or Variety to know how the film will be received," says de Hadeln. "lt's left to our own judgement, to mine and that of my colleagues on the selection board, and one hopes that one has not made the wrong choice. It happens that in many cases I made the right choices after listening to my colleagues, and I'm very proud of it."
While every festival needs a figurehead who will take the praise as well as the flak in the industry's habitual festival post-mortems, the often irascible and always outspoken de Hadeln says that running a festival is all about teamwork.
"A festival director's main job is to animate, to motivate, a team. Because the event is so complex, so rich, and in the case of Berlin and Venice, so big, that one man alone cannot do much. If he does not have a team working for the same scope as he is, then he is lost."
"She pretended she had seen it before"
During his career, de Hadeln has switched between jobs in Locarno, Berlin and Venice. He says there is not much love lost between A-list festivals. One of the most high-profile examples of festival rivalry was when Venice and Locarno squabbled in 2003 over the competition programming of The Return, the debut of Russian director Andrei Zvyagintsev.
According to some reports, the film was offered to both festivals but was rejected by Venice's Critics' Week. Then, Locarno director Irene Bignardi announced the film would play in competition at the Swiss festival. The film's sales agent, Raissa Fomina of lntercinema Art Agency, confirmed it to Locarno and apparently informed Venice.
But the next day, Venice came back with an official invitation for the main competition. The film's producer, Dimitri Lesnevsky, told Fomina to cancel Locarno. By this point Bignardi had already unveiled The Return as part of her line-up, and sent a message to de Hadeln, suggesting there might have been a misunderstanding.